One of the strategies that can be adopted to make money on-line is the writing and marketing of one-off information products (example at http://alternativetherapiesinpregnancy.com ). Known to most as the eBook, it really can be a simple strategy to implement and to profit from. The trick is to find a topic to write about; one that has an adequate number of rabid followers, hungry for the information you have on offer.
There are any number of ways to find the niche – from google searches to a browse of the local newsagent shelves. This is step one of the process and one that you shouldn’t overlook. A big mistake made by many would-be marketers is thinking they understand what the market wants based on their prejudiced view of things. When we were putting our first offering together we were convinced we’d found the perfect place to start. Luckily our mentors stepped in before we had committed too many resources – time and money.
We were forced to go back to step 1 – identify a NUMBER of possible niches and then research them to make sure the market existed. So, we find ourselves now marketing products in to the pregnancy/family niche. Not where we thought we’d be, but still something we are passionate about (we have four children). You can see our first product here: http://alternativetherapiesinpregnancy.com. You also need to think beyond a simple website – google isn’t the only search engine out there. We are extending the reach of our product by using Youtube https://www.youtube.com/channel/UCrpQOj1q9xQ9yw27lDKzzaw. It also makes sense to create a fan base on Facebook – see here for an example: https://www.facebook.com/AlternativeTherapiesinPregnancy. In time we’ll have most social media platforms covered.
I’ll go through the remaining steps in future posts. For now scan the links above to see how this internet marketing strategy evolves. There’ll be lots more on this topic soon.